Corporate Sustainable Initiatives

The hotel industry embraced the green movement in its early stages. There is an increasing number of establishments adopting sustainable practices, from waste management programs to carbon offset initiatives.

20% of luxury hotel guests claim green initiatives are “very important” when selecting a hotel.

Guests who rank a hotel’s green program highly are willing to pay at least 7% more for their room.

Hotels with highly ranked green programs have guests that stay longer and are happier with their experience.

— Market Matrix Hospitality Index